You have an affiliate program. You also have Pay-Per-Click (PPC) campaigns. You need to protect your brand name and control how your trademarks are used in the search engines. You also want your affiliates to succeed, but not by using your trademarks. How can you monitor all affiliate PPC activity, every day, without committing the bulk of your time to the task?
Affiliate Compliance Monitoring
MGECOM, Inc. has all of the abilities and technologies in place to monitor your affiliate’s activities, and ensure that your affiliate PPC bidding rules are adhered to. When we find an affiliate bidding on a protected or prohibited term we decrypt any hidden URL’s, identify and contact the affiliate, and report to you on all discoveries and ad corrections. Some of the services included in Affiliate Compliance Monitoring are:
- Monitoring ad URL’s, ad copy, and ad keywords for the usage of protected terms
- Capturing screenshots of the offending ad
- Decrypting encrypted and redirected URL strings
- Monitoring at various times each day to catch dayparting settings on campaigns and ads
- Monitoring for geotargeted ads which are set to not display in certain geographic areas
- Notifying the affiliate who is in violation of your PPC policy
- Ensuring that the offending ad is adjusted or removed to become compliant
- Communicating with the affiliate regarding next steps if the ad is not removed
- Providing reporting on which affiliates are violating your PPC terms, and actions taken
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