Case Studies of MGECOM, Inc. Affiliate Management Clients

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Download the Sports Endeavors, Inc. Case Study by mgecom, inc.

Sports Endeavors, Inc. is comprised of two retail websites, www.Soccer.com and www.Lacrosse.com. Their Mission Statement is “To be the world's leading authentic grassroots soccer and lacrosse company, building strong relationships in a vibrant, creative and ethical environment. To inform, inspire and innovate.” The company is headquartered in Hillsborough, North Carolina within a repurposed furniture restoration factory, encompassing 125,000 square feet, 8 buildings, and 19 acres of land. Sports Endeavors Inc is the true specialist in the retail sale of both soccer and lacrosse equipment.

Sports Endeavors hired mgecom, inc. in April 2008 to assume the full management duties of their existing affiliate program. mgecom, inc. quickly identified opportunities for improvement and expansion of the existing Soccer.com and Lacrosse.com affiliate programs. The program had previously been well managed and was a consistent revenue channel for the overall Sports Endeavors Inc. online business. The first record setting month for the programs was reached in June 2008, only 3 months after mgecom assumed the affiliate program management duties. Over the 21 month relationship between mgecom, inc. and Sports Endeavors, revenue from the affiliate program grew by 245% and Sports Endeavors realized an 8,626% ROI.

One growth tactic employed by mgecom, inc. to achieve such significant and rapid growth rates was to work closely with various soccer and lacrosse teams and clubs around the United States. These teams were recruited into the affiliate program and taught how to implement tracking links, and promote those links to their club members and boosters. The commission opportunity presented was positioned as a fundraising venture requiring no expense and little technical know-how from the club and team administrators.

mgecom, inc. also aggressively identified and recruited both soccer and lacrosse fan sites to the affiliate program. By focusing on the recruitment of bloggers, product review writers, and other highly targeted, niche sites, the Soccer.com and Lacrosse.com affiliate programs realized a new stream of sustainable revenue.

Super Affiliates were also recruited, activated, and promotionally optimized by mgecom, inc. in order to increase their productivity in the Soccer.com and Lacrosse.com affiliate program. These Super Affiliate, both as individuals and as a group, were able to generate incredibly significant amounts of new revenue for Sports Endeavors Inc.

Affiliate Marketing Strategies Implemented by mgecom, inc.
- Provide personalized attention and technical training to local soccer and lacrosse groups in order to create a new fundraising channel for these teams.
- Identify and recruit high-value, niche sites with targeted visitor demographics for participation in the affiliate program.
- Expand current relationships and develop new relationships with industry Super Affiliates who were capable of driving significant revenue in short periods of time.

Testimonial from Allison Kelly Holmes, Director of Online Marketing
"Working with Matt and the team at mgecom has been a pleasure. With direction, they were able to transition the program and take the workload completely off our plates in a matter of months. The responsiveness, attention to detail, and dedication of the team has been more than we hoped for."

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