Merchant 101: Articles by the MGECOM experts to help merchants succeed at affiliate marketing.
Matt Enders (@mattenders) recently published a a very timely guest post on the ShareASale Blog titled, “How to Implement a Custom Coupon and Coupon Affiliate Strategy”. Matt walks through the steps ShareASale Merchants should take to help them focus on the nuts and bolts on defining define goals, evaluating the contribution of current affiliates, developing a strategy, and finally, implementing…
GAN Affiliate Program Migration Checklist: for merchant advertisers with programs on the Google Affiliate Network With the GAN closing next month it is critical that you understand the steps you need to take so you don’t lose revenue from your affiliate channel. Based on our experiences with other network migrations, here is what MGECOM recommends: 3 Steps for a successful…
Opportunity disguised as a PITA. Google created a headache for nearly 1000 merchants with the pending short-notice shut-down of the Google Affiliate Network. Read the official notice at the bottom of this post. Affiliates are already changing links to promote merchants on other affiliate networks. Sure, it is a huge pain for both affiliates and merchants to deal with, but…
The past few years have provided tremendous growth and challenges for social media websites. Although more people and companies are finding innovative ways to use these websites, their successes have been marred by privacy concerns. In fact, as the popularity of social media continues to grow, the focus on privacy protection becomes even sharper among those who use these websites.…
Are you as dedicated to your Affiliate Marketing career as Pearl Jam is to their music? If anyone knows me, they know I am a huge Pearl Jam fan. By huge, I mean I have been a fan since they debuted “Alive” back in 1992 and have nearly every CD, book and VHS tape the band has released over the…
eCommerce stores spend heavily on advertising to get customers to their sites. However, many online merchants overlook strategies that can increase conversion rate and turn more site traffic into purchases. Online brands that invest wisely in these 3 ways to boost holiday conversions will enjoy more sales and profits this holiday season and beyond. The best news is that all…
In the course of MGECOM’s business, our Business Development team will reach out to merchants to discuss how MGECOM services can be of service to them in the online marketing efforts. Over the course of their discussions the merchant will ask them what MGECOM can do that they cannot do for themselves. Merchants may say they have a marketing team…
Have you budgeted for a robust and profitable affiliate program? According to a recent survey by Forrester Research – Affiliate Marketing, Search Marketing (SEM), and Organic Traffic are the top acquisition sources for web retailers. Affiliate marketing is a very cost effective source for acquiring online customers. Forester reports that 91% IR Top 500 retailers have an affiliate program on…
According to Outsourced Affiliate Marketing program management firm MGECOM, Inc., Merchants do not have to kick out affiliates to avoid State Affiliate Nexus Taxes! Many US States are scrambling to fill budget gaps by enacting new Online Tax legislation that has caused confusion and headaches for online merchants. Known as the “Amazon Tax” or “Affiliate Nexus Tax”, these State taxes…
Affiliate Marketing agency MGECOM launched new Affiliate Relationship tool, hired by top merchants to boost their affiliate channel profits On the heels of introducing a custom Insight Reporting tool to manage affiliate relationships, Outsourced Affiliate Program management agency MGECOM acquired a record number of affiliate program management clients over the Summer of 2011, says Jeff Cress, MGECOM’s VP of Biz…