I’ve spoken about California yearbooks before, but E-Yearbook’s collection of the University of California at Berkeley yearbooks are a great opportunity to take advantage of.  The University of California Berkeley even offers 127 yearbooks dating to as far back as 1875!  Design a PPC campaign around the their yearbook collection at E-Yearbook.com or created specific site pages dedicated to the University of California Berkeley.  This can be a great way to attract targeted traffic and increase your conversions in the program.

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