Gabby Mackle began her Internet Marketing career during the internet boom of the mid-1990s when she helped create an e-commerce web site for a holiday décor company. She launched her first affiliate program for a start-up called Great Entertaining and quickly became involved in the affiliate industry.
As an Affiliate Manager from the early days in the industry, she has seen affiliate marketing continue to evolve through the years. In 2000, working for Proctor Gamble, she was responsible for establishing and managing online partnerships and developing an affiliate marketing program for their premier beauty website. She also negotiated and closed exclusive online media buys with major Internet companies such as Yahoo, Google, AOL and MSN. In 2004 she left P&G and began working for an affiliate management agency managing multiple accounts including one of the agencies largest accounts, Quicken Loans.
Most recently she worked as the Affiliate Manager for Smith Micro Software where she built strong relationships with loyalty, rewards and coupon sites and increased overall affiliate sales twofold. Gabby’s years of experience has helped her to develop and implement strategies to increase affiliate memberships, build strong relationships and increase overall sales. Gabby lives on the California coast in Santa Cruz County with her husband, three children and labradoodle.