Lara Hollaway began working in the Affiliate Industry in 2003 at Commission Junction and worked her way up to Business Development Manager. In this role, she proactively reached out to CJ clients who needed assistance in growing their affiliate programs. During this time, she brought in over $100K in incremental revenue by identifying up-selling opportunities with high-potential clients on the CJ network. Lara has been a speaker at CJU, and has received the MVP Award for the Sales and Client Development Divisions in 2004.
After a few years at CJ, she moved to Hot Topic Media, where she managed the affiliate channel for 4 leading dating and relationship advice brands. Through recruitment and optimization of strategic partners, Lara increased the affiliate base from 150 to 4,000+ and grew the annual affiliate revenue 40% to over $1.5M annually.
Most recently, Lara enjoyed her role of Account Manager at RingRevenue, where she helped clients such as Money Mutual, Open Table, Liberty Mutual and Cashnet to improve their marketing efforts by implementing Pay Per Call and Call Tracking programs.
On a fun note, Lara spent several years of her life as a performer in professional Musical Theatre and still sings and taps to this day. She also now travels the country and the world with her opera singing husband.
Learn more about Lara by reading her full interview!