Yitza is a seasoned online marketing veteran with over 15 years of experience in Affiliate Marketing and Management. She serviced online affiliate marketing needs for over 600 Fortune 500 up-and-coming companies while working with Rakuten Marketing (formally LinkShare) during her 10 years’ tenure with the network.
At Rakuten Marketing, she guided a team of Account Managers and Analysts responsible for meeting all facets of Rakuten Affiliate client expectations; including coordinating multiple, concurrent projects from strategy to execution. She successfully implemented Salesforce as a CRM tool to streamline customer support from incoming client emails to outgoing client newsletters for 600+ advertisers. All while driving significant YOY growth for her top performing affiliate programs and maintaining a high retention rate.
After 2013, Yitza explored working for Advertisers, OPM agency and SaaS technology companies to expand her career path and learn new platform tools, such as Impact Radius and Partnerize (formally Performance Horizon).
Her background has allowed her to hone her e-commerce, digital marketing, CRM and technical skills. Her experience shows her ability to grow revenue and streamline operations by managing a strategic marketing support team and providing stellar customer service.