MGECOM welcomes Regina Morgan to our team, and she comes to us from the Western US in snowy Utah. Please enjoy our interview with her as we get to know more about our rising BD star!
How and when did you first get started in affiliate marketing?
I started dabbling in affiliate marketing back in mid-2009 when I was looking for a way to make extra money. Towards the end of 2009 I was hired as a Sr Global Business Development Manager for a large online content publisher. I was responsible for negotiating affiliate commission rates as well strategizing with merchants/advertisers on various ways to monetize traffic and brand exposure on the site.
What do you most like about the industry?
This industry is always changing and there are always new creative ways to monetize a merchant’s product or service. It also presents many opportunities for both big and small businesses to generate revenue globally 24/7.
What improvements would you like to see in the industry?
I would like to see a better relationship between the merchant’s management of affiliate channel and the internal marketing department. Often times they do not work together and have different initiatives which can cause conflict.
Do you see affiliates embracing mobile and social?
Definitely. If an affiliate is not, they should. There are so many people on some sort of mobile and social device all day and every day. These platforms and devices are not only making promoting a product easy, they are making it easier for a consumer to purchase.
What other jobs have you had outside of affiliate marketing?
Back in college I worked at music store and it was great because I never had to buy CDs. My most memorable job was working in Washington DC as a Project Manager where I worked on various government contracts and worked on the President’s Y2K Council.
What are a few of your hobbies?
My favorite hobbies are interior design and collecting shoes and purses.
What activities/sports did you do in high school or college?
In high school I played basketball and participated in track.
What is your favorite vacation location?
Anywhere with sand and water.
If you won a lottery, what would be the first thing you’d buy?
I would of course pay off debt, invest and then buy Mercedes AMG S63 Coupe
Your favorite band to see live?
I really do not have a favorite band, as I like all types of music.
What is your “must see” TV?
I really do not have a “must see” but I guess I would say HGTV
Coke or Pepsi?
A nice ice cold Pepsi.